I should have put this up a while back, but since 50 dropped a new record today, I figured today would be better than never to feature his latest venture, Street King, on "Deeper Than Rap".

If you don't know already, 50 Cent has partnered with the United Nations World Food Programme (WFP) to create an initiative with the intent of feeding 1 billion people across the world. He was inspired to do this after going to Africa for the World Cup and seeing the poverty and starvation of the people on the continent. Wanting to make a change, he got together with WFP to create an energy drink shot called Street King. This drink is provides you with energy and focus and with every shot purchased, a child is fed.

When I first heard about this a few weeks back, I gained a new respect for 50 Cent. His business savvy has always been one of the things that has made him a huge figure in hip hop, but to be so hands on and passionate about a project like this shows that hip hop is about more than beats and rhymes. Hopefully we can see more of this out of not just 50, but many hip hop figures and really try to provide a change.

For more information on Street King and/or to purchase the product, you can visit http://www.streetking.com/. To date, over 2.5 million shots have been bought - meaning over 2.5 million children have received a meal they would have otherwise not had.

What do you think about 50's new venture? Have you tried the energy drink yet? Leave all thoughts and comments below. You can send any e-mails to straightouttahiphop@gmail.com


Peace.